The Allstate Foundation Purple Purse Challenge #ad

Disclosure: This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.

purplepurseDid you know that domestic violence affects one in four women in her lifetime?! That statistic is much higher than I would have thought. Domestic violence is not just physical – it can be financial or emotional abuse. Financial abuse is just as controlling as physical or emotional abuse. It can make a person feel trapped in their situation, with no funds to escape. is an Allstate Foundation dedicated to raising awareness about domestic violence and financial abuse – while making it fashionable.

Many people have never even talked about domestic violence. It is something that is difficult to talk about and many people feel uncomfortable bringing it up. The Allstate Foundation Purple Purse Challenge aims to make domestic violence something that people are talking about and doing something about. has many tips and tools to help you understand, recognize and end domestic violence and financial abuse. Through October 3rd, you can visit to learn more and to donate to help a nonprofit organization near you. The more donations each nonprofit gets, the more it can compete for Allstate Foundation incentive funding. Please, get involved – you never know who you are helping. It is likely someone you know!

Kerry Washington, an Emmy-nominated actress, is standing up as a domestic violence activist. She is an ambassador to raise awareness for domestic violence and financial abuse. She has designed a gorgeous, limited-edition purple purse. Seriously, it’s beautiful! To turn any purse purple with a purple purse charm, to spark domestic violence awareness, you can visit a local Allstate agency owner.


If you or someone you know needs immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.


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